Deutsch
EnglishPostView-Marketing
PostView marketing is a further manifestation of display advertising. We understand PostView as
branding campaigns with performance oriented remuneration.
Publisher: We select publishers by hand. This allows us to examine the integration of advertising material at any time, particularly in the viewable area and the content of the website. (portfolio available on request)
Advertising Material: We use among others multi merchant banners in standard formats. Whole advertising materials are rotating while the PostView cookies are only set on the appearance of the banners. In addition the time of visibility can be set individually. We prefer this method because showing complete advertising materials concludes into greater branding effects. Also this form has a much higher effect on attention. (examples of inclusions available on request)
Innovative Tracking: An in-house tracking solution within the promotional materials allows us to control the delivery and placement of banners. This will ensure that the advertisement will only be placed on website known and verified by us. An update is done once a day.
Traffic Volume/Ad Server: We control the traffic volume and its distribution with our ad server (ad.trackbar.de). This allows us to keep cappings within normal traffic differences and an aimed modulation of the banners. Furthermore we created a publisher whitelist to which we deliver campaigns. Our adserver checks the website of the publisher on the whitelist prior to the delivery of advertisement and avoids an appearing on unknown websites. In this case the standard advertisement would be replaced by a default banner. This tool (beta version) provides additional security.
Informationen about the PostView concept: Postview Concept
Publisher: We select publishers by hand. This allows us to examine the integration of advertising material at any time, particularly in the viewable area and the content of the website. (portfolio available on request)
Advertising Material: We use among others multi merchant banners in standard formats. Whole advertising materials are rotating while the PostView cookies are only set on the appearance of the banners. In addition the time of visibility can be set individually. We prefer this method because showing complete advertising materials concludes into greater branding effects. Also this form has a much higher effect on attention. (examples of inclusions available on request)
Innovative Tracking: An in-house tracking solution within the promotional materials allows us to control the delivery and placement of banners. This will ensure that the advertisement will only be placed on website known and verified by us. An update is done once a day.
Traffic Volume/Ad Server: We control the traffic volume and its distribution with our ad server (ad.trackbar.de). This allows us to keep cappings within normal traffic differences and an aimed modulation of the banners. Furthermore we created a publisher whitelist to which we deliver campaigns. Our adserver checks the website of the publisher on the whitelist prior to the delivery of advertisement and avoids an appearing on unknown websites. In this case the standard advertisement would be replaced by a default banner. This tool (beta version) provides additional security.
Informationen about the PostView concept: Postview Concept